Tag: Marketing

  • How to unlock revenue with post-course remarketing

    Clint Griffin - April 28th, 2022

    By using Arlo’s internal custom mail, you can implement a Retention Strategy in a few simple steps. This will assist you to keep existing customers, reduce churn and the need for prospecting. This thinking can be applied to any of your retention strategies and automations.

  • 13 smart marketing ideas to sell training courses

    Melanie Hall - August 2nd, 2021

    If you’re looking for ways to market and sell training courses then you’ve come to the right place. These 13 effective marketing strategies will have a big impact on your sales, but not on your wallet. We work with hundreds of training businesses who are looking for ways to stand out in a crowded market, […]

  • Sell your courses online with course management software

    Melanie Hall - December 16th, 2019

    Want to sell courses online? Learn about the marketing techniques, strategies and software systems used by leading training providers.

  • Five campaign ideas to sell training to past attendees

    Melanie Hall - June 19th, 2018

    5 campaign ideas to sell more training this year by focusing on your existing customer database rather than increasing your advertising budget to attract new business.

  • Using Social media to promote your courses or events

    Melanie Hall - February 19th, 2018

    How to effectively promote your course offerings and connect with your customers using social media. Learn where to start and what features are the best to use.

  • Increase traffic and insight with Arlo & Google AdWords

    Melanie Hall - May 15th, 2017

    Google AdWords done right can drive large amounts of traffic to your training or event site. This leads to increased engagement, registrations and ultimately increased revenue.

  • Google AdWords Basics – Negative Keywords

    Melanie Hall - March 10th, 2017

    Keywords play as an important role in optimising your campaigns. Here is how to use negative keywords to mitigate the chances you spend money on clicks not related to your business.

  • Growing your business with email marketing

    Melanie Hall - March 1st, 2017

    These 3 tips will assist you in creating and sending email campaigns that don’t fall in the spam folder and increase the ROI you receive from your email marketing.

  • Google AdWords basics

    Melanie Hall - February 27th, 2017

    Keywords are the conduit between what potential leads are searching for and your advertisements. Here’s how to understand the different types of keywords and when to use each.

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